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以美为鉴:当下美国正流行的27个新兴商业模式(四)

27 Emerging Business Models Popular in US

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16. Rent the Runway

成立时间:2009

公司创始人: Jennifer Hyman 和Jenny Fleiss

创新视角:出租高端服装,为他人创造一个“灰姑娘时刻”,为女性提供一些尝试体验自己不常穿的服装品牌机会。

随着Instagram和Facebook上的照片越来越多,这意味着女人将更喜欢穿不重复的衣服了。Rent the Runway让用户以名牌服装售价10%-15%的价格,租赁衣服出席重要场合,从而解决大多数女性一直以来所面临的“满柜子衣服却发现无衣可穿”的难题。

经验:让用户穿上梦寐以求的服装,另外在购买之前先试穿也是一种有效的销售手段。

17. Birchbox

成立时间:2010年

公司创始人:Katia Beauchamp和 Hayley Barna

创新视角:订购化妆品盒,满足你内心美容“小恶魔”的欲望

Birchbox 是一家化妆品初创公司,但是它却震撼了整个行业。Birchbox为用户带来了专家精选的化妆品,而且经常会给消费者带来惊喜。这家公司的增长,已经证明了他们的商业模式非常有效果,而且目前也获得了7190万美元的融资。“我们仍然觉得自己刚刚起步,但是在这个时刻,却是一个转折点,在我们看来,这个行业充满了竞争力,也很有动力,十分令人兴奋。”该公司创始人Katia Beauchamp说道。

18. 靠“邻居”创造11亿美元的社交网络:Nextdoor!

Nextdoor成立于2011年10月,其专注于创建私密的社区邻里网站,帮助特定范围的邻里间相互结识、交换意见和分享建议、组织虚拟的邻里守望以减少犯罪的发生。每个站点都通过密码保护,且对搜索引擎不可见。在加入之前,成员需要验证他们的住址,以确保成员间能够相互信任。

目前,Nextdoor在全美帮助运营超过53000个这样的邻里站点。公司还与大约650个本地政府机构保持合作,以便他们与社区间能够及时交换最新的重要信息,包括本地警情以及紧急情况通知。

公司最近也向公共部门开放了Nextdoor服务,以便市政当局能够更加容易与当地居民进行交流。

19.Yik Yak :有望成为下一个Twitter的社交网络巨头

Yik Yak 是一款基于地理位置的社交应用,有望成为下一个 Twitter。用户发布的状态可以被方圆 10 英里的其他用户看到,其他用户可以「点赞」或者「拍砖」。

在一年的时间里,Yik Yak 用户数如雨后春算般增长,Yik Yak 已经成长为一家社交网络巨头。是每个美国大学校园里的主力社交产品,Twitter 甚至模仿了其位置功能。

20.Medium诞生记:让博客回归本质,让作者不再孤独

从创办Blogger、Twitter到Medium,威廉姆斯能再掀起第三次新媒体浪潮

Medium 究竟是什么?高尚小区vs “贫民窟”威廉姆斯反复地阐述:Medium是一个自由、开放的平台,任何人都可以在这里发表自己的故事与意见。他也反复地阐述:他要把Medium打造成一个安静、舒适、深度阅读与表达的“高尚小区”。这两种诉求,显然存在着明显的冲突。(中国进出口网

16. Rent the Runway

Founded: 2009

Company founder: Jennifer Hyman and Jenny Fleiss

Innovation Perspective: rent high-end apparel, create a "Cinderella moment" for others, provide opportunities for women to try apparel brands that they do not often try.

With more and more photos on Instagram and Facebook, more women like to wear clothes different from others. Rent the Runway allows users to rent branded clothing priced 10% -15% of the retail price, it allows users to rent clothing and to attend important occasions, thus solving the problem that women cannot choose any clothing when facing the closet full of clothes.

Experience: allowing users to wear the coveted clothing, trying before buying is also an effective marketing tool.

17. Birchbox

Founded: 2010

Company founder: Katia Beauchamp and Hayley Barna

Innovation Perspective: Order cosmetic boxes, satisfy your inner desire for beauty "Little Devil"


Birchbox is a cosmetic start-up company, but it shakes the entire industry. Birchbox provides users with a selecion of cosmetic experts, and often gives consumers a surprise. The company's growth, have proven their business model is very effective, and currently the company also received $71.9 million in financing. "We still feel that we just started, but at this moment, it is a turning point, in our opinion, the industry is full of competitiveness, but also very dynamic, very exciting." The founder Katia Beauchamp said.

18. Nextdoor: a social network creating $1.1 billion by "neighbor"!

Nextdoor was founded in October 2011, it’s focused on creating an intimate neighborhood community website, helping neighborhoods in a specific range to get to know each other, exchange ideas and share suggestions, and organizing virtual neighborhood watch to reduce the crime. Each site is protected by password and not visible to search engines. Before joining, members need to verify their addresses, in order to ensure inter-members can trust each other.

Currently, Nextdoor helps to operate more than 53,000 neighborhood sites in the United States. The company also maintained cooperation with about 650 local government agencies so that they can timely exchange the latest important information among the community, including local police intelligence and emergency notification.

Recently the company also opened Nextdoor services to the public sector, so that municipalities can communicate with local residents more easily.

19.Yik Yak: the next social networking giant
Yik Yak is a location-based social networking applications and expected to become the next Twitter. The state published by users can be seen by other users in the near 10 miles, and other users can "like" or "dislike".

In a year's time, Yik Yak users grew like mushroom, and Yik Yak has grown into a social networking giant, which is the main social network on the American college campuses, even Twitter mimic the function of its location.

20.Medium: make blog back to basics, author no longer lonely

from Blogger, Twitter to Medium, Williams sets off a third wave of new media

What exactly is a Medium? Noble district vs "slum". Williams repeatedly elaborated, Medium is a free, open platform, anyone can publish their own stories and comments here. He also repeated, he wanted to make Medium a quiet, comfortable, depth reading and expression "noble community". These two demands apparently conflict.
 

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